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The Rise of The Connected Marketer,
The Next Frontier of Marketing


Wednesday, April 19 Luncheon & Workshop

Location: Residence Inn, San Francisco Airport/Oyster Point Waterfront

Time: April 19th, 11:30am-6:45pm 

As millions of people adopt connected devices, i.e., smartphones, smart watches, and smart homes, they are opening themselves up to a world of new services and a new set of expectations. As a consequence, marketing to the connected individual requires a new approach. In this workshop you’ll learn about the rise of The Connected Marketer™, the next frontier of marketing.  

Click Here to Learn More & Register


SAN FRANCISCO, CA - (November 15, 2016)The Connected Marketer Institute (TCM Institute) along with Waterfall, the leading cloud mobile marketing platform, announced today the formation of the TCM Institute Cross-Channel Messaging Council.  Matt Silk, Waterfall’s Head of Strategy, alongside Rob Crews, former CMO of Ovation Brands and Church’s Chicken and currently a consultant to the industry, will chair the council. Phoji, providers of a visual marketing communication platform for consumers and brands, and Geo Moment, a mobile engagement marketing company, are also inaugural members of the council.

The TCM Institute Cross-Channel Messaging Council will focus on developing and advancing the value, strategies and execution tactics for cross-channel messaging between marketers and the individuals they serve. The council will accomplish these goals by forming a multi-disciplinary group consisting of marketing leaders from brands, marketing technology providers, media and industry associates. The council will focus on framing the cross-channel messaging landscape and developing educational programming, best practices and recommended standards.

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The Need for Lifelong Learning



Do you sometimes feel overwhelmed by the changes going on around you? Do you feel like you are underprepared, untrained and under resourced to meet the challenges of digital changes around you?

Learn how mobile capabilities can augment your marketing mix. Become an accredited mobile marketer today.

MarTech Conference logo Cropped.pngWe're back from 2017's MARTECH Conference in San Francisco and we've compiled the top  trends that are shaping the future of marketing. Check them out!

Download 2017's MARTECH Key Takeaways

mCordis  Online Mobile Marketing Training Courses 

San Francisco, Calif., July 27, 2016 mCordis announced today the launch of a portal for online mobile marketing training courses as featured on Business Wire (view the press release here). The first course available is “An Introduction to Native Apps,” sponsored by Atlanta app development company stable|kernel
The Native Apps course starts August 1st and will be available free of charge for a limited time to qualifying users. To register, visit here.

Millennial Max's ColumnCMO_logo.png

We at mCordis are very proud to have our Millennial Max featured on CMO.com with his own monthly column. Max provides insights on the latest marketing trends with a Millennial perspective. Check out his articles here;
1) Millennial Max: We’re The Same But Very Different. 2) Millennial Max: What Makes Us Tick—And Ticked Off—At Work.
3) Millennial Max: Pokémon GO’s Next Stop. 4) Millennial Max: Effective Storytelling Across All Devices.
5) Brands: Mind Your Emojis If You Want To Keep Millennials :)
6) Future Of Marketing Has This Millennial ‘Ecstatic And Terrified’ 
7) Marketing To Millennials: ‘Dope’ Takeaways From ‘Just Dance 2017’ 
8) End-Of-The-Year Musings From A Millennial Marketer
9) Digital Natives: Will The Time Come To Step Aside For AI Natives?

Max_Thorpe.jpgHi, there. I’m Max, and I’m a marketer. I’m also what you would call a Millennial. I love Chipotle Mexican Grill, Snapchat is my favorite social media app, I’m an avid Netflix watcher, I don’t watch much TV (when I do, it’s only sports), and, oh yeah, I was also born in the early ’90s.

Read the entire debut article...


mCordis is a mobile and connected marketing advisory and educational marketing services firm that helps Marketers place mobile and connectivity at the heart of their marketing and MarTech vendors position, connect with and sell their offerings to marketers. 

Definition of The Connected Marketer:

“The Connected Marketer creates, develops and maintains a brand that understands and meets the needs of the connected individual, on the individual’s terms.”

Michael Becker
& Paul Berney 

Definition of Mobile Marketing:

“Connecting, engaging and influencing customers through and with mobile.”

- Michael Becker
Paul Berney