Our founders and advisors have been leaders in the mobile space since its inception and we believe that mobile is an absolutely essential part of marketing and the rest of the enterprise. We are all deeply committed to making mobile work for both brands and consumers and have spent years helping to make it so.
We have a unique, global perspective, one that was built by being at the heart of the mobile industry, the Mobile Marketing Association and related organizations. Our management team is international, informed, independent, and incredibly well connected. We have spent time working with companies from every part of the ecosystem in every part of the world.
We have spoken at hundreds of public and private events in more than 40 countries around the world, have organized, run and led mobile marketing events, and have published books, articles, commentary and thought leadership on mobile.
We have delivered mobile marketing strategy and training to some of the worlds biggest brands including Adidas, Coca-Cola, The Home Depot, FedEx, Kraft, Pepsi, Pfizer, P&G and Unilever.
Apart from being a great mobile entrepreneur Michael is a excellent tutor. I highly recommend his course on lynda.com Mobile Marketing Fundamentals. He not only covers all aspects of mobile marketing but also great at keeping the content fun and interesting. He does a great job at teaching the tricks of the trade and provide tools you can use to achieve the desired goals in mobile marketing. If you are looking at learning fundamentals of mobile marketing or sharpen your skills, I would highly recommend you watch his course videos on lynda.com
Michael, and the team at mCordis, is a key advisor to Taptica and provides critical leadership to our marketing efforts. Michael is helping Taptica refine its positioning, extend its market reach and approach new parters and clients. He is helping us form the unique tone of voice we need to stand out. Michael is extremely knowledgeable, a quick thinker, exceptionally creative, dedicated, and above all else, he is extraordinarily passionate about pushing our business and the mobile industry forward.
Michael and the mCordis team gave me the most interesting and relevant workshop I've attended in years. What I learned yesterday, if we're able to properly implement a program, should be a big boost to our bottom line. Every serious marketer who isn't already in mobile should attend an mCordis workshop.
"Michael's passion and excitement about mobile marketing and the outcomes that marketers and consumers can achieve through its use is contagious. He is a true market leader and is dedicated sharing insight and developing best practices to ensure mobile marketing is used effectively and responsibly.”
"In October 2013 I purchased Michael's book, Mobile Marketing for Dummies, and found it to be an invaluable reference for several projects as an Account Manager at Waterfall. Although the book is a few years old, the terms, concepts, and industry overview are still very applicable and provide a great foundation for understanding the mobile messaging space. I have not found another comparable resource in the industry and would highly recommend this as a read for both beginners or as a refresher for those with more advanced knowledge of the topic.”
"What Paul doesn't know about mobile isn't worth knowing. Fact”
I have seen Michael speak at least 20 times over the course of 7 years. Each time I walk away having learned something new. Be it technology, stats or just some other cool thing I wouldn't have known about otherwise. Michael adds to every event he attends.
"Paul is one of the greatest networkers, most inspirational key note speakers and energetic business leaders I have ever seen!”
"He has the unique ability to relate, connect, and get the message across to an audience or individuals, whether they are executives at the top of a global organisation, or a start-up service provider looking to break into the market in a developing country."
"In October 2013 I purchased Mobile Marketing for Dummies, and found it to be an invaluable reference for several projects as an Account Manager at Waterfall. Although the book is a few years old, the terms, concepts, and industry overview are still very applicable and provide a great foundation for understanding the mobile messaging space. I have not found another comparable resource in the industry and would highly recommend this as a read for both beginners or as a refresher for those with more advanced knowledge of the topic.”
"I’ve had the pleasure of knowing Michael for years and have had the opportunity to work closely with him on a number of client engagements. He is the go to guy on mobile education services. He’s a trusted source of strategic advice and insight, a regional and global expert on all facets of mobile marketing. This is due to his passion for mobile marketing, the desire to help marketers succeed and long standing commitment to industry leadership and education. I am an enthusiastic advocate of Michael’s business, mCordis, and the value that it brings to the marketplace.”
"Paul Berney was our moderator for the 'Art of Adaptation,' summit which was conducted in Dubai in November 2013. While this was the first time we had worked with Paul, it was a pleasure and a good experience for us. Paul took every opportunity to interact, not only with the event's high-profile speakers, but also with the audience, hence he helped in creating excitement throughout the conference. Mindshare would consider working with Paul again whenever possible.”
"I've watched Paul grow from an early pioneer of mobile - running his own mobile startup - to becoming a statesman of the industry”
Paul has inspired so many people from so many different geographies in terms of investing into mobile marketing. Perhaps he doesn't know it, but every time he (as convincing as always) was on the stage, I was signing a deal with a stubborn client in the audience.