The travel and hospitality industry is enormous, having a massive economic impact globally, annually generating an estimated $6.5 trillion dollars, worldwide. To support industry growth and to serve the traveler enterprises in the travel and hospitality industry brands have often turned to new technologies and services, like online research and booking. However, as much as these online services have shaped the industry in recent years, their impact pales in comparison to the impact mobile is having on the industry. Mobile is transforming the travel and hospitality industry’s business operations, including sales and marketing, and is forever changing the behaviors and expectations of today’s traveler.
Today’s travelers are constantly connected, in unprecedented ways. In fact, the connected traveler, with just a smartphone in hand, not to mention smartwatches, computers, laptops, eReaders and more has many thousands times more processing power at their disposal, at every stage of their travel journey, than what NASA had at its disposal when it sent Apollo astronauts to the moon and back.Continue Reading