mCordis Insights

mCordis Mobile Pulse Q1 '15

Marketing's Copernican Event: People As Centre of The Shopper Universe

mCordis Mobile Pulse Q4 '14

The Death of SMS is Greatly Exaggerated

Three Waves Of IT, Smart Devices and The New Basis for Competition

Thought you would like this image! The IoT Tsunami

Following the Breadcrumbs to Guide People Through the Path-to-Purchase

Book: Careers In eCommerce and Digital Marketing

The arrival of the Quantified Customer

12 steps to literacy in digital social mobile (DSM): a crash course

Consumer Controlled Personal Data: An Evolving Story

Marshaling the Army: CPG Product Testing with the Shopper Army

Ten Themes Impacting Marketing in 2015 and Beyond

What is mobile market research? Why is it growing so fast?

Your Personal Data – a vehicle for exoneration and incrimination

Google experiments with an advertising free Internet

A Marketer’s Imperative: Structured Evolution

National University Marketing Professor Michael Becker Receives National Award for Education Leadership Contributions

What is the future of mobile marketing going to look like?

Mobile Is Gobbling UP Our Attention

The Journal of Direct and Digital Marketing Practices