Do you sometimes feel overwhelmed by the changes going on around you? Do you feel like you are underprepared, untrained and under resourced to meet the challenges of digital changes around you? It is not just the volume and speed of those changes, but the fact that everyone around you seems to be on top of the latest marketing technology solution or approach. Just when you feel you have gotten to grips with social media, programmatic comes along. You start to understand that and the marketing press is screaming Virtual Reality is here.
But don’t worry, you are not alone. According to a study by Adobe, 9 out of 10 US marketers feel unprepared for digital change and fewer still have any formal training. You need to take action though, because the pace of change will not slow down. You need to make a life long commitment to learning. Einstein once said that “Education is not the learning of facts, but the training of the mind to think”. You need to commit to learning how to think differently about the change around you. This commitment to learn is not an option but an imperative.One of our clients, a digital immigrant like me, does something really smart that I love. Every week he has a more junior member of his team come and tell him about something new that he should understand. His constant mantra is ‘teach me something’. His appetite for learning is voracious and his is a great example to follow.
But where do you start? Well, think about all the new business models you have seen, all the technologies, all the solutions. What do they all have in common? They all have mobile at their heart. Make a commitment to understand how mobile is changing consumers, how it affects our decision making and creates an individual path to purchase how it creates new opportunities to connect brands and consumers together.
Mobile and mobility will be the center stage of marketing for years to come. Take your first or your next steps towards understanding mobile better by joining us at any one of five cities for our Award in Mobile Marketing. Start your learning journey now.