The practice of Connected Marketing is new and evolving. We have spent a huge amount of time with clients helping develop the approach and also looking a best in class examples like Starbucks and Sephora to reverse engineer how they are achieving their success. What we have discovered is that companies who are great at Connected Marketing share a set of common characteristics. We have grouped these together as the 11 Principles of Connected Marketing. You can download the free eBook outlining them to your right and you can also access three free eBooks explaining the theory and practice of The Connected MarketerTM approach by filling out the form on the right.
Connected Marketing Fundamentals eBook
The Connected Marketer Fundamentals is a 3-part eBook designed to help marketers navigate the rapidly changing connected landscape. Download all 3 parts for Free today.
Part 1: The Rise of The Connected Individual
Part 2: The Rise of The Connected Marketer
Part 3: Data - The Heart of Connected Marketing
It is no secret that people today are more connected than ever before. The proliferation of connected devices, their falling cost, and the ubiquitous connectivity gives us the ability to be constantly connected. This has enabled an irrevocable change in human behaviour, forever changing the relationship between brands and individuals. Individuals now have control to choose which brand messages to be receptive to, on whichever channel they choose, at their own convenience.
The individual’s ability to be connected will only further increase. In fact, it is estimated that by 2020 the average person will have 10 connected devices in their life and around 140 sensors associated with them. Despite the growth of connected devices, reaching a receptive individual with brand messages remains a hindrance for marketers to overcome.
As Tom Daly, Interactive Marketing Executive at Coca-Cola exclaimed: “Consumers have never been more connected – but it’s never been harder to connect with them”.
Reaching the connected individual on his or her terms is an obstacle that marketers will continue to face for the foreseeable future, and it is a challenge that The Connected Marketer Institute addresses.
Download your copy of "Connected Marketing Fundamentals" to learn how to create, develop, and maintain a brand experience that understands and serves the needs of the connected individual. Please fill out the form provided to receive your complimentary copy of the 3-part eBook.